Web Design

Web Design & Development

Your deserve more from your web site.

Web Design & Development is a core part of Paragon Media Design's Services. We do not supply pre-built online templates, all of our sites are custom built to your satisfaction. Our design process is performed by a highly talented and creative team. We provide intelligent and interactive home page designs, lead-generating sub page designs, custom menu/nav designs and CSS designs for the entire site.

Did you know that over 70% of the U.S. population are online and 10,000 new websites are added to the internet everyday?

On the web, "Perception is Reality." Whether we like it or not, most of us will size-up a company upon first glance at their web site. It can be the single deciding factor as to whether they will initiate business with your organization. Custom web site design and development is one of our core services. An online business presence is created in various forms. Below is a list of some common web site or online business solutions

CUSTOM WEB SITE DESIGN
FLASH & VIDEO PRESENTATION
WEB CONTENT MANAGEMENT
CUSTOM E-COMMERCE DEVELOPMENT
HTML EMAIL DEVELOPMENT
SOCIAL, VIRAL & BUZZ
DATABASE SOLUTIONS
BLOG

Internet Marketing Terminology

Paragon Media Design offers you completely dynamic, Web2.0 and CSS designs, search engine friendly and updateable content. In today's online economy, you must stand above the competition. Paragon Media Design specializes in creating customized web sites that provide effective strategies to target your audience, your site is a solid representation of your company and its goals. After taking the time getting to know our clients and their ambitions, we provide creative designs and structures for the site. We feel client communication is key in the development process. Our ultimate goal is to implement a high impact design with practical web solutions.

SEO / Search Engine Optimization

Search Engine Optimization refers to a series of techniques and tools that drive appropriate and targeted visitors to your website through search engines such as Google, Yahoo and others. The precise process will be customized to your site and budget but generally involves developing relevant and unique content, a link building strategy, and ensuring that your web site is coded in such a way that does not hinder search engine spiders from cataloging your site.

The internet today is now a way of life for most Americans, more businesses are now choosing to incorporate SEO with Web Design to achieve top Organic Search Engine presence so prospective searchers can locate their company’s products and services online. According to the Pew Internet & American Life Project, research has found that using a search engine on a daily basis is now the No. 2 web activity next to checking email.

Having a strong organic web presence is the most important asset to the overall success and survival of a business in today’s modern day net environment.

With over 10,000 new websites hitting the internet everyday, marketing a business online is getting more difficult due to the nature of tough competition. Incorporating and hiring a Web Design company to perform quality SEO work with appealing design features is essential. Any company with credibility needs to have a strong internet presence, and they do this with a stellar looking SEO friendly website that outshines their competition.

Businesses trust Paragon Media Design to create SEO friendly websites that are innovative, attractive and that will enhance and reinforce their brand. Whether you're a small business just getting started, non-profit, or a large scale corporation that is rebranding, Paragon Media Design has the resources to make it happen.

Crawlers / Spiders - How search engines see the web

Programs used by search engines which continually index content and other information on web pages. After landing on a page the crawler will follow links on the page, digging deeper into the site and moving on to other sites. If the content on a page has changed but has yet to be crawled the new content will not come into play regarding the ranking of the site. Modern spiders are extremely sophisticated and fast, in the past it was a legitimate concern that new content or new pages might be overlooked in search engines, however this is less of a problem today. Using Google Webmaster Tools you can see how often and how much Google indexes your site. Often Google will index over a dozen pages on a low to medium traffic site a day

SERP

Acronym for “Search Engine Ranking Page”, this is the page with your search results.

PPC / Pay-Per-Click

The most common form of paid listings on the modern web. In this model you pay each time a user clicks on your advertisement, taking them to your website. The names of the major programs are Google AdWords, Yahoo Search Marketing, and MSN AdCenter. There a host of terms associated with PPC which will be discussed during a later presentation on PPC.

Organic / Natural Listings

Normal search engine listings that are neither local search listings nor paid listings.

Search Engine Submission

The act of submitting pages to a search engine. In my opinion this was more important in the past. It is important to submit new sites and make sure that the search engines index the pages and to submit important new areas or pages of a site. However it is recommended to occasionally confirm that all pages are indexed, this can be done by running a “site:www.examplesite.com” query in a search engine. Just because a site is indexed does not mean that it will rank anywhere, just that the search engines know that it exists.

Frequently Asked Questions

What search engines matter?

As of September 2007 Google received 54% of all searches, Yahoo had 19.5%, MSN 12%, AOL 6%, Ask 2.2% and all other search engines and directories combined for the other 6.2% was spread between the other hundreds and thousands of small search engines. AOL like many of the other small search engines gets its search results directly from Google

Do I really need to be submitted to a million search engines?

As you can see from the above questions the answer is no. Very early in the industry companies tried to use how many engines they submitted you to as a selling point even though it was by a large irrelevant. Today, search engines find you with their spiders. For new sites it can make sense to give the search engine a starting point but hopefully through the development of quality incoming links the search engines will have already found you.

How long does SEO take?

There are a lot of factors involved in determining how long you can expect to see progress. The biggest factor is the age of the site and domain. New domains go through a period of being penalized in the search engines, especially Google. This can last anywhere from two-months to a year. Established sites should be able to see results in a shorter period of time.

How do I gauge the success of seo efforts?

Ultimately you should gauge the success of failure of an SEO effort by your bottom line; did you make more money. Of course because of market fluctuations this might not always give you clear answers in the short run. The next best indicator is in your web metrics. We keep an eye on rankings in the search engines, but do caution clients that the rankings are not the goal. The goal is the increased business that comes from higher rankings.

How do I get incoming links?

Opportunities for developing links depend heavily on the nature of your business. Working through social media, blogs, and forums might be great for a start-up Organic Juice company but might be more of a stretch in terms of interest and available budget or time for a single practice accountant, who might rely on relationships in the community to get quality links.

Should I trade links with other sites?

As a rule, if you don’t know who made the request and the site has little to nothing to do with yours, no. If the link fits within your site’s content and not on a link page, then consider it. There’s generally no harm in exchanging links with business associates.